Advanced Diploma in Product & Food Photography

Course Objective:

 This course is meant for those who want to make a career in Product & Food Photography.

 What makes photography different from other careers, is that it is an art more than a skill.

Therefore, guidance of a mentor is critical to attain the knowledge and get the required practical

experience. Many big names in Product & Food photography have started off by assisting

brilliant mentors and even then, getting the right mentorship is one of the biggest challenges that

aspiring photographers face today. We have formalized the process of theoretic learning and

practical real life work experience in our advanced courses so that when the students walk out,

they are 100% ready to take up commercial work as a professional.

This is an advanced course and hence, students joining are expected to know the following

basics:

 Understanding the Digital SLR camera

Camera Manual modes

Exposure triangle 

Basic Studio lighting

Photo Editing

Course Curriculum

 The course will cover the following:

 Introduction to Product & Food Photography

 History of Photography

Applications of Photography in commercial industry

Aesthetics of Product & Food Photography

Food Styling

Studio- Introduction to Studio Lights & Effects

Creative Lighting

Effects of Lightning with Specific Object

Different Light Sources/ modifiers & Comparative Study

Mixing of Daylight and artificial Light

 Relevant Theories

 Introduction to Styling

Color Theory

Personnel Skills- how to use Kelvin

Learning to Working in a team

Introduction to Photoshop

 Working with Images

Working with Basic Selection

Image formats, aspect ratios, resolutions etc.

Advanced image processing workflows

Retouching

Business of Product & Food Photography

 Interacting with clients

Understanding expectations and proposing solutions

Industry Grammar- releases, licensing, contracts etc.

Working with agencies wherever possible

Faculty assistance in creating portfolios and getting published

Practical Shoots

 Students will be practicing shoots with a senior faculty mentor covering the entire process of:

 Pre Production

            - Conceptualising shoots

            - Planning process

- Background selection.

            - Logistics Planning

Production

            - Execution of shoot

Post production

            - Sorting and editing process

            - Structuring ad shoot

Final Students Project

 All students will be expected to complete a final course project under the guidance of the mentor,

where they will apply the skills learned- to perform a Product & Food shoot be themselves.

At the end of the course, all students will have:

 Certificate in advanced Product & Food Photography

Required skills and experience to start a career as a professional Food & Product Photographer

Complete Professional Portfolio in Capturing Product &Food

Opportunities of getting published

Commercial Assignment opportunities

- Duration 6 Months

- Only Five students to a batch

Course Fee: Rs.1,50,000 + GST